How Businesses Can Leverage Professional Photography in Their Marketing Mix
In today’s digital world, the images we use to represent our brand have become just as important as the words we use to communicate it. In fact, research has shown that a potential customer will make their final decision about whether they like your company based on how you present your brand before they even read your marketing material or hear what you have to say.
If you want people to take notice of your new business and remember it to come back again, you need to make an unforgettable first impression. One way to do that is by strategically planning which visual elements will stand out most when someone thinks of your brand. While a logo, tagline, and website are all important in communicating who you are as a company, nothing conveys those messages like professional images of your company and its products.
You’d be hard pressed to find a company these days that doesn’t use photography in some way. From blog posts and social media posts to advertisements and other marketing materials, the demand for professional photography has never been greater. The best way for businesses to leverage the power of professional photography is to think about how it can add value to their marketing mix. For example, a company might want to use professional photography in its social media posts because it shows that they care about their customers and want to give them an authentic experience.
A company might want to use professional photography in its blog posts because it shows that they are passionate about their craft and look good doing it. By thinking holistically about how you can use professional photography in your marketing mix, you can maximize the value that professional photography brings to your business.
Photography is an important tool in the marketing world, and it cannot be separated from how companies advertise their products and services. Marketing firms are dipping into various photo styles, cameras and innovative technologies to attract customers. Some corporations hire specialized photographers to take images of the workplace, products or people doing the work. They do this because professional corporate photographs provide an offering that feels more personal than typical marketing collateral and inspire connections with customers to cultivate mutually beneficial relationships.
It was Seth Godin, the infamous marketer, who said: “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another”. High quality photography plays a significant contribution, by helping to glue the brand imagery together and provide optimal results for the organization looking to maximize the relationship with their audience.